There doesn’t seem to be an end in sight!
As the use of social media continues to steadily increase with each new platform that surfaces, it’s up to you as a company to learn what to post on these various sites and why — because what you post on Facebook isn’t necessarily what you should be posting on Instagram, and there’s a reason why that’s the case.
Depending on your service or product, your content may vary, but there are certain ways you can optimize what you are posting on social media so it benefits your brand best.
Facebook is most certainly becoming more and more commonly used as a community platform. With the ever evolving functionality of their “groups” outlet, companies have taken to utilizing these groups as their own sort of private clubhouses for their audience.
Whether you have an event coming up, or host a membership site, creating and nurturing a Facebook group is an effective and valuable way to show your community you care about them and want to provide them with a place to connect — and it’s free!
Instagram is so much more than filters and selfies. It actually has a lot of amazing features that we often overlook! The game changing platform continues to develop and provide users with more and more features to take advantage of in order to reach out and influence.
Here are some ways you elevate your impact on Instagram:
- Instagram Stories: Instagram Stories come in handy whenever you want to post something for your audience to see, but don’t want it to hold a permanent place on your grid. A Story is the perfect way to shout out other accounts or inform your audience about announcements.
- IGTV: If you love to post videos about your business, you’ll love using IGTV. They’ll even stay housed under their own category on your profile. You can add cover images, edit them, and upload them later rather than going live.
- Reels: If you have never used a reel before, don’t be discouraged, you’re not the only one! Many people tend to look past reels because they look too complicated. But all you have to do is give it a try and you’ll realize how useful it is. It’s Instagram’s answer to their competition in TikTok. Reels are easy for audiences to scroll through, which also helps to make your posts more visible.
- Link in bio: You’ve definitely heard this before! This is one of our favorite Instagram features. It allows the user to visit whichever website you link, and if it’s your website or a product, hopefully it leads to conversions. If you can’t decide on one link, Linktree is a great alternative because it allows you to add as many links as you’d like!
Pinterest is a great way to showcase your work through videos, tutorials and attractive pictures. This visual platform gives you the opportunity to use bright and vibrant colours to grab the attention of your audience.
Depending on your product or service, you might want to have a variety of videos, how to’s and examples of your work.
Another feature Pinterest has is the ability to click on your website directly through the images you post. You can entice the viewer to click through by using the graphic and caption in a way that leaves them wanting more. Create a strong CTA in the caption and make sure your graphic correlates with the branding of your website.
Recipes, tutorials and example products are great things to post on Pinterest because users can easily search a topic and receive relevant information.
Tik Tok
TikTok has quickly gone from an up and coming social media platform to dominating much of the industry. It offers unique features that can really let your audience know what your service, brand and business are all about.
The trends on TikTok are constantly changing which is a great opportunity for fast moving business and jumping on those trends as soon as possible. Whenever there’s a new trend, it’s a new opportunity to get your product or name out there.
Plus, the demographic reaches far and wide on TikTok, so you’re likely to reach anyone and everyone if you’re using it properly.
Social media can be intimidating if you aren’t used to using it every day. But it can also be one of the most powerful marketing tools you use in your business. Take the time to become familiar with the ins and outs of what each platform offers you, and soon you’ll be reaping the rewards all from behind the scenes.
