There are lots of ways for your brand to get “lost in the sauce” when it comes to brand consistency.
You might be saying “well, I already have a logo, a color palette, a website, AND a tagline! What else do I need?!”
That’s a great start, but there’s always room to focus on your branding at EVERY customer touchpoint so you can stay on top of the minds of others. People should be SO obsessed with your brand that it makes them feel some type of way!
So the question is – what can happen if you DON’T have consistency in your brand? Below are the three biggest branding consistency mistakes that can cost you customers:
- You Lose Trust
One of the biggest issues you might face with inconsistent branding is losing the trust of your customers.
Having the same colors on your homepage is a good starting point, but you need to be consistent with your messaging. Is your logo enticing to your audience? What are you offering right on your homepage that will get them to click? Is your tone of voice consistent on your social accounts? Do you have social proof and credibility?
If your head is spinning – that’s normal!
Think about it this way: Have you ever gone to a website that might not look very put together and thought “hmm, this feels a bit sketchy…”? That’s a sense of losing trust in the brand, and something you DON’T want others to experience with your own!
You might have the greatest idea in the world, but if the quality of your idea isn’t showcased in your branding, you’re going to lose potential customers. It takes 0.05 seconds for people to form an opinion about your website – so make your branding count in a way that gets your audience saying “oooh” and clicking your site for more!
- You Give Inconsistent User Experiences
The second issue is that you might have people who are invested in your brand, but their experience feels inconsistent.
This can lead to confusion about what your brand looks like, sounds like, or how it will show up for your clients in a way that meets their expectations.
If you’re not consistent with your branding or messaging in every customer interaction, then your customers are going to become hesitant when it comes to pulling the trigger on what you’re offering.
It’s kind of like ordering an expensive shirt online that you think will look amazing, only to get it and realize it’s made with cheap fabric. There isn’t a worse feeling than that!
- Your Team Is Inconsistent
If your team of copywriters, operations, tech, graphic designers, and more don’t have a solid framework to work from, you’re going to see a whole lot of messaging throughout your customer journey that might not convey the vision you hoped for.
That’s where brand bibles come into play and can change the game of your branding. It’s what our team at Legacy Creative specializes in to help visionaries like you take your branding game to the next level. If you’re interested in learning more about it, give us a call! You can also visit our website here to see more about how we can help you.
We hope this was helpful – now get going on your branding! 😉
