The Power of Using Multimedia in Your Content Strategy

If you’re on this page reading right now, you’re probably looking for the next best thing when it comes to social media and/or website content. Maybe people are scrolling right past your posts on Instagram, only spending a few seconds skimming your blogs, or you’re receiving next to nothing when it comes to community engagement. 

Multimedia is CRITICAL for communicating your message to all types of audiences, showcasing the authenticity of your brand, boosting your traffic, and more. 

Still need convincing? Check out the top 3 things that multimedia can do for you and your end users:

Multimedia Keeps People Engaged

Using multimedia is a great way to break up the text-heavy content you have and keep it energized for the reader. 

When it comes to text-heavy content, chunking and using visuals are great tools to utilize and interchange with each other so that it breaks up the text more often.

People engage with things best when all lobes of their brains are lit up – their frontal, parietal, occipital, and temporal lobes. To do this, you need to present your audience with materials that will engage all four of these parts. We have a FREE guide that teaches you all about lighting up four lobes of the brain to keep people engaged BELOW! (Click the image below to learn more!)

It’s Easier For You to Splinter Content

Multimedia content is any type of content that uses combinations of text, images, videos, or audio to deliver information. Some messages can be easier to convey in different types of media, rather than just written. We can guarantee that your audience probably learns best in different ways, so it’s important to address all of those types of learning to keep everyone engaged.

Multimedia also makes splintering content a breeze for content creators. When it comes to creating content, the sky is the limit. You can use the same messaging in multiple kinds of media, which will attract different people. By writing a blog post, creating a video, and then splintering the video into static posts and reels – you’ve got a week’s worth of valuable content across different platforms. It’s that easy! 

Here are some examples of multimedia you can start splintering into your content calendar now:

  • Youtube Videos
  • Infographics
  • Reels & Shorts
  • Static Posts
  • Carousel Posts
  • Quizzes
  • Instagram / Facebook Lives

You Stay Top of Mind

Providing your content in multiple ways will get people THINKING and FEELING something about your brand, in whatever way they connect with the most. If they’re following you on multiple platforms and you’re posting the same consistent message, it’s going to stick with them! 

The average human’s attention span is only 8 seconds, so a great way to get their attention might first be through a short sneak peek video, direct them to watch the full video on Youtube, which then directs them to the blog, which has a strong CTA to get on your list for MORE information. Boom – you’ve got a new lead from saying one thing over and over again! 

Branding and the Brain: Make the Connection

Do you feel like your brand or business is struggling when it comes to keeping people engaged and excited?

One of the biggest reasons people get bored with your business is that it’s not connecting with them in a way that activates their brains in the best way possible.

It might sound “sciencey”, but cracking the code is actually quite simple – if you can better understand your audience’s brain and how they stay engaged, you’ll be able to present your message in a way that your audience will devour every time.

Download this FREE 15-minute exercise that helps you go deep into the science of branding and get you thinking of your brand in a new light so that your brand can create a memorable experience for your clients. 

Branding and the Brain: Make the Connection

Do you feel like your brand is struggling when it comes to keeping people engaged and excited?

One of the biggest reasons people get bored with your brand is that it’s not connecting with them in a way that activates their brains in the best way possible.

It might sound “sciencey”, but cracking the code is actually quite simple – if you can better understand your audience’s brain and how they stay engaged, you’ll be able to present your message in a way that your audience will devour every time.

Download this FREE 15-minute exercise that helps you go deep into the science of branding and get you thinking of your brand in a new light so that your brand can create a memorable experience for your clients. 

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