The most common mistake in the digital program space is that everyone thinks they can make a program that will be USED BY BILLIONS and CHANGE THE WORLD.
I don’t doubt that you can make that happen, but I want to share a quote that might shift your perspective on how you achieve this in a more cost-effective way.
“You can’t help everyone but everyone can help someone” ~ Ronald Regan
The power in those 9 words can shift no new orders, to pages on pages of orders pretty quickly. If you choose to help someone (or a specific niche), you are choosing to fulfill their learning needs.
You might be thinking “We are all people, so how can it be that different…?”
Well, let’s play a little game to show the difference.
Picture this – You’re making an organization program with 4 modules, 3 talking points in each. You have two friends in mind that have talked about needing help with organization. You ask them a few questions about their lifestyle and current organization to get some ideas for your program.
Fran: A mother of two who are both under 12. She has her spices alphabetically, reads every section of the furnace manual, and spends her time waiting in the pickup line at her kids’ school while watching Marie Condo roll underwear and place them into clear Ikea storage bins (color coded of course).
Then you have Cynthia: A mother of two, with both kids under 2. She has a junk drawer in every room, her spice cupboards are filled with different-sized jars, plastics bags, and even some leftover jerk spice in a plastic cup with a pink spoon (forgetting about the wash for the second day in a row), and just wants to be able to walk into her house without feeling like she’s going to cry.
Before talking with these two seemingly similar mothers of two, you thought one program could solve both of their problems. However, when deeply thinking about their personalities, stages in life, and current organizational situation, you would probably agree that the first mother would be bored in an introduction to organization course, while the other mother would get increasingly frustrated and maybe never join your future programs again.
This is because when the brain is faced with stress, boredom, frustration, or fear, it goes into fight, flight, or freeze mode. When clients specifically experience one (or all) of these emotions with your digital program, you are not only going to lose great clients, but you are leaving their long-term memory with a negative review that potentially could be shared with others who ARE at the right point for your program.
This might seem like an extreme example, and you might be thinking “well this is obvious, I wouldn’t do that in my business” but you might be surprised the people you want to attract are actually being pushed away.
The moral of the story is, you need to get CRYSTAL clear on who you’re target audience is, their frustrations and pain points, what they enjoy, and more, BEFORE you develop your programs or products. This will save you time, money, and frustration when you start having sales roll in and know exactly how to cater to your avatar for the future. To do this, a great place to start is by doing Market Research and knowing more about your audience. Check out our blog about completing efficient Market Research HERE!
Still feeling stuck on where to begin? Let us help you! Visit our website HERE to book a call with us and discover how we can get your ideas off the ground.
