If you’re on this page, you’re probably looking for a wicked lead magnet to grow your list, but might be thinking “it’s impossible to create a lead magnet in under an hour! Why would I want to rush?!”
Well, every hour, day, or week that goes by that you don’t have a lead magnet active, you’re missing out on potential leads. People can’t notice you when they can’t reach you!
But instead of trying to brainstorm something new and starting from scratch, check out the four golden steps that will set you up for creating a simple lead magnet in under an hour and start collecting those leads to grow your list and reach those audiences.
Let’s start with the basics…
What exactly is a lead magnet, and why do you need one?
A lead magnet is some sort of incentive that provides value to your audience and introduces them to what you offer. Whether it’s a guide, video, audio, or more, it’s usually something that you give up in exchange for their name, email address, and/or more information to turn them into a lead on your email list.
Get clear on your avatar and their #1 need
Creating a lead magnet from something that you’re personally interested in might be fun, but it might not be relevant to your ideal audience. That’s why the first thing you need to do is get crystal clear on who you want to target, and what THEY might be searching for.
If you believe bonding with your kids is important, but you find more of your audiences are struggling with their spouse instead, THAT’s what you need to focus on. Write down everything you know about your avatar and its frustrations, do 15 minutes of external research, and narrow down the #1 need or frustration your avatar has. Your lead magnet should only cover 1 issue so that they’ll be more enticed to stay with your longer to cover other topics.
Go through the content you CURRENTLY have and pull ONE highlight
If you’re a visionary, you probably have 100 new ideas every hour! We have the desire to create which can be amazing. But, if you’re racing against the clock, then creating something new isn’t always the most efficient. Instead, go through what you’ve done in the past and choose ONE thing to highlight or expand on that you’ve already done! If you’ve already got a product, we recommend starting with the intro of your program or product and highlighting that! It’ll give your audience a taste of what you offer and want them to click “upgrade” after the intro is over.
Edit content using the “me, here now” perspective
At Legacy Creative, we use the golden rule of the “Me, Here, Now” writing formula to make your content about the audience. Think about your audience – when they look at this lead magnet, how can you communicate that it matters to THEM, why they’re THERE in the first place, and why they need it NOW.
This is a simple concept that will be a total game changer in writing captions, ad copy, or adding additional context to your lead magnet. Address their needs, why they need to download it, and how they can get results immediately.
Create a strong CTA
Your “CTA”, or call-to-action, is where you want your users to end up AFTER they access the lead magnet, so you can continue to provide them with value and get further ahead in the customer buying journey.
A few examples of CTA’s could be a QR code at the end of a PDF that directs them to another product, “upgrading” them to purchase a full guide or program for a price, or just making a strong statement at the end of video/audio messages that direct the audience to follow you on social media for more tips! Always ensure you’re gaining trust with your audience and stay top of mind.
Getting Started
The good news is that creating a lead magnet doesn’t have to be a huge undertaking. Your website visitor doesn’t expect a one-thousand-page book in exchange for their email address.
In other words, don’t spend too much time on this task – after this blog, we challenge you to create a lead magnet in under an hour! One exercise that can help you get started on what you want to create is our branding and the brain guide – instead of doing these exercises for your brand, try using them for your lead magnet to generate some creative copy! Get our guide here: https://legacycreative.com/branding-and-the-brain-make-the-connection/
