So, you've poured your heart and soul into writing your non-fiction book, and now you're eager to transform it into a thriving business.
In today’s post, I’m going to unpack three effective ways to turn your non-fiction book into a powerful brand and business.
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Let’s dive right in!
- The One-to-One Coaching Model
One of the most common paths for non-fiction authors is to venture into one-to-one coaching or executive training. This model is fabulous because it has a low startup cost and is relatively straightforward to run. Here’s how it works:
You must have expertise and be a subject-matter expert in your field. Many counselors, mental health professionals, and therapists opt for this model to expand their practice. The reader journey after they buy your book is pretty simple:
- Offer a valuable free gift to readers of your book.
- After readers download the gift, invite them to a discovery call.
- During the call, present your signature coaching program to work with the client.
- Send a payment link and follow-up email to those who are ready to enroll and, boom, you have a new customer.
I’ve helped authors create coaching packages that range from $1,000 for a few sessions to $40,000 for a six-month engagement. Of course, there really is no limit here as long as you are serving clients and adding the right value to someone’s life.
This model has the potential to generate multiple six figures annually and is perfect for authors who are just getting started or ready to grow.
- The Corporate Facilitator Model
If you enjoy a mix of digital and in-person sessions, consider designing your business as a corporate facilitator. Many corporations seek ongoing facilitation for various workshops and topics. Popular areas that companies are willing to invest in include communication, sales training, workplace wellness, and mental health.
The beauty of this model is that you may work with a few key clients on annual or multi-year contracts, becoming an external expert. As you expand your book’s content into workshops and online programs, you can create multiple income streams with various delivery styles.
This model aligns well with individuals who have corporate experience and want to share their wisdom with the next generation. Bonus: when you are really good, you can tack on the next model and have an even more thriving business.
- The Train-the-Trainer Certification Model
In this option, you transform your body of work from your book into a comprehensive training program. This is great if you are good at designing content that anyone can facilitate. Then you attract others with similar skill sets as yours and empower them to run a business using your models and body of work.
Of course, these are just 3 options, and there are more. They are a pretty good list to start from though and my experience is that if you focus on doing one well you’ll succeed.
Whether you choose coaching, corporate facilitation, or certification, your non-fiction book can be the launchpad for a thriving brand and business. Explore these options and determine which aligns best with your expertise and goals.
Until next time, I’m Andrea. Thank you for sharing your time with me. Make it a great day, and remember, your unique journey awaits!
PS. If you’re more of a video watcher here is the YouTube episode about this topic. 👇🏼👇🏼👇🏼
