2023 is beginning to creep up on us all, and as visionaries, I’m sure you’re looking for ways to “get ahead of the game” when it comes to hopping on trends and implementing relevant marketing strategies. We might be biased, but we believe the first place to start is always looking at your branding. Branding …
5 Branding Predictions for 2023 That You Need to Start Using Read More »
If you’re on this page reading right now, you’re probably looking for the next best thing when it comes to social media and/or website content. Maybe people are scrolling right past your posts on Instagram, only spending a few seconds skimming your blogs, or you’re receiving next to nothing when it comes to community engagement. …
The Power of Multimedia in Your Content Strategy Read More »
David Bowie: a legendary artist, songwriter, musician, producer, artist, actor, and fashion icon. He was an iconic figure in music for over four decades. Check out some of the inspiring lessons we learned from David Bowie!
How you communicate your brand to others is important to nail down, because it gives you the chance to connect with people on an emotional level. While our team was getting certified in brain-centric design, one of the things we found most valuable was the A > E formula: affect before effect. In order words, …
Colors are a lot more complicated than what meets the eye. Each one evokes specific emotions, which is why they are so important in branding. So let’s dive into what colors correlate to which emotions… well just a few! Red: Excitement, passion, energy, and action. (Think YouTube or Nintendo) Youtube is one of the largest …
There are lots of ways for your brand to get “lost in the sauce” when it comes to brand consistency. You might be saying “well, I already have a logo, a color palette, a website, AND a tagline! What else do I need?!” That’s a great start, but there’s always room to focus on your …
Why Your Brand Isn’t Converting: The Top 3 Mistakes You Might Be Making Read More »
Taking care of yourself should always be a priority. If you’re not looking after your own health and wellness, the rest of your world suffers; from work and reaching your goals, to being there for your friends and family. Unfortunately that’s the way it often is, with life moving so fast, we tend to forget …
There doesn’t seem to be an end in sight! As the use of social media continues to steadily increase with each new platform that surfaces, it’s up to you as a company to learn what to post on these various sites and why — because what you post on Facebook isn’t necessarily what you should …
Market research is one of those tasks the majority of people typically try and avoid because it can get pretty time consuming and costly. Yet this should not distract from the importance of market research, as it’s the key to providing you with the information you need to start or grow your business. There are …
Creating content doesn’t have to be complicated, but many of us tend to get overwhelmed as soon as we’re faced with an empty calendar: “How am I going to fill all of that blank space in?!” Our recommendation? Try to get in the groove of things by collecting a variety of weekly themes; this will …
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