One key to transforming your brand and creating lasting connections is brand equity. If you’ve ever wondered what brand equity is, how to build it, and why it matters, this article will break it down for you. Let’s dive in. Understanding the Essence of Brand Equity Starting with the basics, brand equity is the intangible …
Brand Equity: How To Build It And Why You Need It! Read More »
Let’s break down Licorice.com this red, gooey licorice and its brand consistency. We aren’t talking about the classic Twizzlers from your local convenience store, either. Before we get into it, welcome to the Legacy Creative tribe! On this blog you’ll learn about branding, communication and taking your business to the next level, meaning more clients, …
If you’re on this page, you’re probably looking for a wicked lead magnet to grow your list, but might be thinking “it’s impossible to create a lead magnet in under an hour! Why would I want to rush?!” Well, every hour, day, or week that goes by that you don’t have a lead magnet active, …
How to Create a Lead Magnet That Converts in Under An Hour Read More »
If you’re reading this post, you’ve obviously been contemplating the decision of branding or rebranding your product or service. At the end of this article, you’ll have a better understanding if you’re at the right point for branding or when you should plan to take that step. Before we get into it, welcome to the …
2023 is beginning to creep up on us all, and as visionaries, I’m sure you’re looking for ways to “get ahead of the game” when it comes to hopping on trends and implementing relevant marketing strategies. We might be biased, but we believe the first place to start is always looking at your branding. Branding …
5 Branding Predictions for 2023 That You Need to Start Using Read More »
If you’re on this page reading right now, you’re probably looking for the next best thing when it comes to social media and/or website content. Maybe people are scrolling right past your posts on Instagram, only spending a few seconds skimming your blogs, or you’re receiving next to nothing when it comes to community engagement. …
The Power of Multimedia in Your Content Strategy Read More »
“At the end of the day people won’t remember what you said or did, they will remember how you made them feel.” ~ Maya Angelou Maya Angelou was not a marketer or a brander. She was a thinker, an observer, and one who pays attention. But guess what? Based on that quote, she knew a …
2 Simple Branding Rules to Follow & Examples of How To Read More »
I see you. You are a visionary. You wake up most days excited to learn something new, spread a message, and build a lasting body of work. And, I feel you on the days you have the “quitting fantasy” and are frustrated by not having the results you want with your brand yet or your …
Designing A User Experience For Business Results Read More »
How you communicate your brand to others is important to nail down, because it gives you the chance to connect with people on an emotional level. While our team was getting certified in brain-centric design, one of the things we found most valuable was the A > E formula: affect before effect. In order words, …
Colors are a lot more complicated than what meets the eye. Each one evokes specific emotions, which is why they are so important in branding. So let’s dive into what colors correlate to which emotions… well just a few! Before we get into it, welcome to the Legacy Creative tribe!On this blog you’ll …
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