Let’s break down Licorice.com this red, gooey licorice and its brand consistency. We aren’t talking about the classic Twizzlers from your local convenience store, either. This brand has an impeccable focus on achieving what we call “The 3 C’s,” and they do it in the right order, too. This Licorice example is: Here’s what that …
If you’re on this page, you’re probably looking for a wicked lead magnet to grow your list, but might be thinking “it’s impossible to create a lead magnet in under an hour! Why would I want to rush?!” Well, every hour, day, or week that goes by that you don’t have a lead magnet active, …
How to Create a Lead Magnet That Converts in Under An Hour Read More »
If you’re reading this post, you’ve obviously been contemplating the decision of branding or rebranding your product or service. At the end of this article, you’ll have a better understanding if you’re at the right point for branding or when you should plan to take that step. If you already have a business and some …
2023 is beginning to creep up on us all, and as visionaries, I’m sure you’re looking for ways to “get ahead of the game” when it comes to hopping on trends and implementing relevant marketing strategies. We might be biased, but we believe the first place to start is always looking at your branding. Branding …
5 Branding Predictions for 2023 That You Need to Start Using Read More »
If you’re on this page reading right now, you’re probably looking for the next best thing when it comes to social media and/or website content. Maybe people are scrolling right past your posts on Instagram, only spending a few seconds skimming your blogs, or you’re receiving next to nothing when it comes to community engagement. …
The Power of Multimedia in Your Content Strategy Read More »
How you communicate your brand to others is important to nail down, because it gives you the chance to connect with people on an emotional level. While our team was getting certified in brain-centric design, one of the things we found most valuable was the A > E formula: affect before effect. In order words, …
Colors are a lot more complicated than what meets the eye. Each one evokes specific emotions, which is why they are so important in branding. So let’s dive into what colors correlate to which emotions… well just a few! Red: Excitement, passion, energy, and action. (Think YouTube or Nintendo) Youtube is one of the largest …
Let’s talk about chunk-ing ba-by. Let’s talk about you and me. Content chunking is a scientific technique that improves your brain’s natural ability to learn and comprehend information. The traditional way to think about chunking is usually for credit cards and telephone numbers because you put groups of numbers into sections instead of long-form numbers. …
Content Chunking: The BEST branding hack you can do on your website TODAY! Read More »
There are lots of ways for your brand to get “lost in the sauce” when it comes to brand consistency. You might be saying “well, I already have a logo, a color palette, a website, AND a tagline! What else do I need?!” That’s a great start, but there’s always room to focus on your …
Why Your Brand Isn’t Converting: The Top 3 Mistakes You Might Be Making Read More »
There doesn’t seem to be an end in sight! As the use of social media continues to steadily increase with each new platform that surfaces, it’s up to you as a company to learn what to post on these various sites and why — because what you post on Facebook isn’t necessarily what you should …
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