Digital Marketing

The Power of Using Multimedia in Your Content Strategy

If you’re on this page reading right now, you’re probably looking for the next best thing when it comes to social media and/or website content. Maybe people are scrolling right past your posts on Instagram, only spending a few seconds skimming your blogs, or you’re receiving next to nothing when it comes to community engagement.  …

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Why Colors Matter in Your Branding and What They Say About You

Colors are a lot more complicated than what meets the eye. Each one evokes specific emotions, which is why they are so important in branding.  So let’s dive into what colors correlate to which emotions… well just a few!  Red: Excitement, passion, energy, and action. (Think YouTube or Nintendo) Youtube is one of the largest …

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Content Chunking: The BEST branding hack you can do on your website TODAY!

Let’s talk about chunk-ing ba-by. Let’s talk about you and me.  Content chunking is a scientific technique that improves your brain’s natural ability to learn and comprehend information. The traditional way to think about chunking is usually for credit cards and telephone numbers because you put groups of numbers into sections instead of long-form numbers. …

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Why Your Brand Isn’t Converting: The Top 3 Mistakes You Might Be Making

There are lots of ways for your brand to get “lost in the sauce” when it comes to brand consistency.   You might be saying “well, I already have a logo, a color palette, a website, AND a tagline! What else do I need?!” That’s a great start, but there’s always room to focus on your …

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Brand Evolution

When you think about some of the most impactful brands in the world today, what comes to your mind first? It could be FedEx, Nike, Apple, Instagram, Facebook… Companies like these do an incredible job with their branding because they know how to utilize the various elements that come with effective branding.  You can’t just …

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7 Tips for Running Breakout Rooms and Exercises in the New Zoom-Event Life

We’ve all been Zooming a lot these days, and this phenomenon has come with both benefits and drawbacks. One of the most frustrating aspects of Zoom meetings or retreats is poorly run breakout sessions. We’ve all been there. When you end up in a Zoom room with a group of people who aren’t totally sure …

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