Growth Hacking

The Power of Using Multimedia in Your Content Strategy

If you’re on this page reading right now, you’re probably looking for the next best thing when it comes to social media and/or website content. Maybe people are scrolling right past your posts on Instagram, only spending a few seconds skimming your blogs, or you’re receiving next to nothing when it comes to community engagement.  …

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Content Chunking: The BEST branding hack you can do on your website TODAY!

Let’s talk about chunk-ing ba-by. Let’s talk about you and me.  Content chunking is a scientific technique that improves your brain’s natural ability to learn and comprehend information. The traditional way to think about chunking is usually for credit cards and telephone numbers because you put groups of numbers into sections instead of long-form numbers. …

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Why Your Brand Isn’t Converting: The Top 3 Mistakes You Might Be Making

There are lots of ways for your brand to get “lost in the sauce” when it comes to brand consistency.   You might be saying “well, I already have a logo, a color palette, a website, AND a tagline! What else do I need?!” That’s a great start, but there’s always room to focus on your …

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Top 5 Lessons Learned in 2020 to Make 2021 Your Best Year Yet

2020 was a year of intense sink-or-swim lessons for many of us. The word “pivot” became a resounding mantra throughout the business world. The visionaries among us truly took up that call, creating fresh solutions, inventing new business models, and doing whatever it took to innovate our way through to 2021. We were all happy …

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