If you’re reading this post, you’ve obviously been contemplating the decision of branding or rebranding your product or service. At the end of this article, you’ll have a better understanding if you’re at the right point for branding or when you should plan to take that step. If you already have a business and some …
How you communicate your brand to others is important to nail down, because it gives you the chance to connect with people on an emotional level. While our team was getting certified in brain-centric design, one of the things we found most valuable was the A > E formula: affect before effect. In order words, …
How Your Brand Personality Can Increase Audience Engagement Read More »
When you think about some of the most impactful brands in the world today, what comes to your mind first? It could be FedEx, Nike, Apple, Instagram, Facebook… Companies like these do an incredible job with their branding because they know how to utilize the various elements that come with effective branding. You can’t just …
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