branding

5 Branding Predictions for 2023 That You Need to Start Using

2023 is beginning to creep up on us all, and as visionaries, I’m sure you’re looking for ways to “get ahead of the game” when it comes to hopping on trends and implementing relevant marketing strategies. We might be biased, but we believe the first place to start is always looking at your branding. Branding …

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How Being Crystal Clear on Your Avatar Helps You Design a Successful Digital Program

The most common mistake in the digital program space is that everyone thinks they can make a program that will be USED BY BILLIONS and CHANGE THE WORLD.  I don’t doubt that you can make that happen, but I want to share a quote that might shift your perspective on how you achieve this in …

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Why Colors Matter in Your Branding and What They Say About You

Colors are a lot more complicated than what meets the eye. Each one evokes specific emotions, which is why they are so important in branding.  So let’s dive into what colors correlate to which emotions… well just a few!  Red: Excitement, passion, energy, and action. (Think YouTube or Nintendo) Youtube is one of the largest …

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Content Chunking: The BEST branding hack you can do on your website TODAY!

Let’s talk about chunk-ing ba-by. Let’s talk about you and me.  Content chunking is a scientific technique that improves your brain’s natural ability to learn and comprehend information. The traditional way to think about chunking is usually for credit cards and telephone numbers because you put groups of numbers into sections instead of long-form numbers. …

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Why Your Brand Isn’t Converting: The Top 3 Mistakes You Might Be Making

There are lots of ways for your brand to get “lost in the sauce” when it comes to brand consistency.   You might be saying “well, I already have a logo, a color palette, a website, AND a tagline! What else do I need?!” That’s a great start, but there’s always room to focus on your …

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Brand Evolution

When you think about some of the most impactful brands in the world today, what comes to your mind first? It could be FedEx, Nike, Apple, Instagram, Facebook… Companies like these do an incredible job with their branding because they know how to utilize the various elements that come with effective branding.  You can’t just …

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