Your Unique Authenticity and Your Personal Brand
Being clear about who you are as an author or leader will help you make strategic decisions with your goals in mind.
branding
Brand Equity: How To Build It And Why You Need It!
One key to transforming your brand and creating lasting connections is brand equity. If you’ve ever wondered what brand equity is, how to build it, and why it matters, this article will break it down for you. Let’s dive in. Understanding the Essence of Brand Equity Starting with the basics, brand equity is the intangible …
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How to Sell Licorice for $15 a pound
Let’s break down Licorice.com this red, gooey licorice and its brand consistency. We aren’t talking about the classic Twizzlers from your local convenience store, either. Before we get into it, welcome to the Legacy Creative tribe! On this blog you’ll learn about branding, communication and taking your business to the next level, meaning more clients, …
How to Create a Lead Magnet That Converts in Under An Hour
If you’re on this page, you’re probably looking for a wicked lead magnet to grow your list, but might be thinking “it’s impossible to create a lead magnet in under an hour! Why would I want to rush?!” Well, every hour, day, or week that goes by that you don’t have a lead magnet active, …
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When is it time to rebrand my company
If you’re reading this post, you’ve obviously been contemplating the decision of branding or rebranding your product or service. At the end of this article, you’ll have a better understanding if you’re at the right point for branding or when you should plan to take that step. Before we get into it, welcome to the …
5 Branding Predictions for 2023 That You Need to Start Using
2023 is beginning to creep up on us all, and as visionaries, I’m sure you’re looking for ways to “get ahead of the game” when it comes to hopping on trends and implementing relevant marketing strategies. We might be biased, but we believe the first place to start is always looking at your branding. Branding …
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How having a clear target audience affects your success
The most common mistake in the digital program space is that everyone wants to create a program that will be USED BY BILLIONS and CHANGE THE WORLD. I want to share a quote that might shift your perspective on how you achieve this in a more cost-effective way. “You can’t help everyone but everyone can …
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2 Simple Branding Rules to Follow & Examples of How To
“At the end of the day people won’t remember what you said or did, they will remember how you made them feel.” ~ Maya Angelou Maya Angelou was not a marketer or a brander. She was a thinker, an observer, and one who pays attention. But guess what? Based on that quote, she knew a …
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Designing A User Experience For Business Results
I see you. You are a visionary. You wake up most days excited to learn something new, spread a message, and build a lasting body of work. And, I feel you on the days you have the “quitting fantasy” and are frustrated by not having the results you want with your brand yet or your …
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Brand Personality Increases Audience Engagement
How you communicate your brand to others is important to nail down, because it gives you the chance to connect with people on an emotional level. While our team was getting certified in brain-centric design, one of the things we found most valuable was the A > E formula: affect before effect. In order words, …
