Let’s break down Licorice.com this red, gooey licorice and its brand consistency. We aren’t talking about the classic Twizzlers from your local convenience store, either. This brand has an impeccable focus on achieving what we call “The 3 C’s,” and they do it in the right order, too. This Licorice example is: Here’s what that …
If you’re on this page, you’re probably looking for a wicked lead magnet to grow your list, but might be thinking “it’s impossible to create a lead magnet in under an hour! Why would I want to rush?!” Well, every hour, day, or week that goes by that you don’t have a lead magnet active, …
How to Create a Lead Magnet That Converts in Under An Hour Read More »
2023 is beginning to creep up on us all, and as visionaries, I’m sure you’re looking for ways to “get ahead of the game” when it comes to hopping on trends and implementing relevant marketing strategies. We might be biased, but we believe the first place to start is always looking at your branding. Branding …
5 Branding Predictions for 2023 That You Need to Start Using Read More »
If you’re on this page reading right now, you’re probably looking for the next best thing when it comes to social media and/or website content. Maybe people are scrolling right past your posts on Instagram, only spending a few seconds skimming your blogs, or you’re receiving next to nothing when it comes to community engagement. …
The Power of Multimedia in Your Content Strategy Read More »
David Bowie: a legendary artist, songwriter, musician, producer, artist, actor, and fashion icon. He was an iconic figure in music for over four decades. Check out some of the inspiring lessons we learned from David Bowie!
Colors are a lot more complicated than what meets the eye. Each one evokes specific emotions, which is why they are so important in branding. So let’s dive into what colors correlate to which emotions… well just a few! Red: Excitement, passion, energy, and action. (Think YouTube or Nintendo) Youtube is one of the largest …
Let’s talk about chunk-ing ba-by. Let’s talk about you and me. Content chunking is a scientific technique that improves your brain’s natural ability to learn and comprehend information. The traditional way to think about chunking is usually for credit cards and telephone numbers because you put groups of numbers into sections instead of long-form numbers. …
Content Chunking: The BEST branding hack you can do on your website TODAY! Read More »
Market research is one of those tasks the majority of people typically try and avoid because it can get pretty time consuming and costly. Yet this should not distract from the importance of market research, as it’s the key to providing you with the information you need to start or grow your business. There are …
If you’re designing a product or program in today’s world, or even if you’ve already launched one, it can seem impossible to get people’s attention. The competition for attention right now is fierce. When you’re designing a program, it’s imperative to think about ways to connect with people in a manner that makes them feel …
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