If you’re reading this post, you’ve obviously been contemplating the decision of branding or rebranding your product or service. At the end of this article, you’ll have a better understanding if you’re at the right point for branding or when you should plan to take that step. If you already have a business and some …
How you communicate your brand to others is important to nail down, because it gives you the chance to connect with people on an emotional level. While our team was getting certified in brain-centric design, one of the things we found most valuable was the A > E formula: affect before effect. In order words, …
There are lots of ways for your brand to get “lost in the sauce” when it comes to brand consistency. You might be saying “well, I already have a logo, a color palette, a website, AND a tagline! What else do I need?!” That’s a great start, but there’s always room to focus on your …
Why Your Brand Isn’t Converting: The Top 3 Mistakes You Might Be Making Read More »
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