If you’re reading this post, you’ve obviously been contemplating the decision of branding or rebranding your product or service. At the end of this article, you’ll have a better understanding if you’re at the right point for branding or when you should plan to take that step. Before we get into it, welcome to the …
“At the end of the day people won’t remember what you said or did, they will remember how you made them feel.” ~ Maya Angelou Maya Angelou was not a marketer or a brander. She was a thinker, an observer, and one who pays attention. But guess what? Based on that quote, she knew a …
2 Simple Branding Rules to Follow & Examples of How To Read More »
I see you. You are a visionary. You wake up most days excited to learn something new, spread a message, and build a lasting body of work. And, I feel you on the days you have the “quitting fantasy” and are frustrated by not having the results you want with your brand yet or your …
Designing A User Experience For Business Results Read More »
How you communicate your brand to others is important to nail down, because it gives you the chance to connect with people on an emotional level. While our team was getting certified in brain-centric design, one of the things we found most valuable was the A > E formula: affect before effect. In order words, …
There are lots of ways for your brand to get “lost in the sauce” when it comes to brand consistency. You might be saying “well, I already have a logo, a color palette, a website, AND a tagline! What else do I need?!” That’s a great start, but there’s always room to focus on your …
Why Your Brand Isn’t Converting: The Top 3 Mistakes You Might Be Making Read More »
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