socialmedia

The Power of Using Multimedia in Your Content Strategy

If you’re on this page reading right now, you’re probably looking for the next best thing when it comes to social media and/or website content. Maybe people are scrolling right past your posts on Instagram, only spending a few seconds skimming your blogs, or you’re receiving next to nothing when it comes to community engagement.  …

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Why Colors Matter in Your Branding and What They Say About You

Colors are a lot more complicated than what meets the eye. Each one evokes specific emotions, which is why they are so important in branding.  So let’s dive into what colors correlate to which emotions… well just a few!  Red: Excitement, passion, energy, and action. (Think YouTube or Nintendo) Youtube is one of the largest …

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Why Your Brand Isn’t Converting: The Top 3 Mistakes You Might Be Making

There are lots of ways for your brand to get “lost in the sauce” when it comes to brand consistency.   You might be saying “well, I already have a logo, a color palette, a website, AND a tagline! What else do I need?!” That’s a great start, but there’s always room to focus on your …

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