Let’s break down Licorice.com this red, gooey licorice and its brand consistency. We aren’t talking about the classic Twizzlers from your local convenience store, either. This brand has an impeccable focus on achieving what we call “The 3 C’s,” and they do it in the right order, too. This Licorice example is: Here’s what that …
If you’re on this page, you’re probably looking for a wicked lead magnet to grow your list, but might be thinking “it’s impossible to create a lead magnet in under an hour! Why would I want to rush?!” Well, every hour, day, or week that goes by that you don’t have a lead magnet active, …
How to Create a Lead Magnet That Converts in Under An Hour Read More »
The most common mistake in the digital program space is that everyone thinks they can make a program that will be USED BY BILLIONS and CHANGE THE WORLD. I don’t doubt that you can make that happen, but I want to share a quote that might shift your perspective on how you achieve this in …
How a clear target audience affects the success of a digital program Read More »
David Bowie: a legendary artist, songwriter, musician, producer, artist, actor, and fashion icon. He was an iconic figure in music for over four decades. Check out some of the inspiring lessons we learned from David Bowie!
There are lots of ways for your brand to get “lost in the sauce” when it comes to brand consistency. You might be saying “well, I already have a logo, a color palette, a website, AND a tagline! What else do I need?!” That’s a great start, but there’s always room to focus on your …
Why Your Brand Isn’t Converting: The Top 3 Mistakes You Might Be Making Read More »
Creating content doesn’t have to be complicated, but many of us tend to get overwhelmed as soon as we’re faced with an empty calendar: “How am I going to fill all of that blank space in?!” Our recommendation? Try to get in the groove of things by collecting a variety of weekly themes; this will …
When it comes to getting things done, we like to think we’re pretty great at it… That’s not to toot our own horn or anything, because effective and efficient execution hasn’t always been as clear as it is now for our team. You can’t expect everything to roll smoothly right from the get go, it …
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